STOWA is a watch manufacturing brand, focusing on hand-crafted mechanical wristwatches. Founded in 1927, STOWA’s long tradition reflects itself in its excellent product quality: every single STOWA watch is made by hand, produced by a team of experts. Though being aware of its history, STOWA is not afraid to break the mold by collaborating with progressive star designers like Hartmut Esslinger (founder of frog design) to create innovative yet classical new watch models. STOWA watches are sold exclusively online, this is why the design of their website and online store is most important for STOWA’s business. Our collaboration helped STOWA to develop a online presence fully matching their business needs as well as their corporate identity and brand image.
TARGET GROUP: customers & collectors interested in mechanical watches
FOCUS OF COLLABORATION: relaunch design of website & onlineshop
concept development | process design | information architecture | interaction design | user experience
PROJECT DURATION: nov 2014 – now
STOWA GmbH & Co. KG, Gewerbepark 16, 75331 Engelsbrand, Germany | www.stowa.de